How to Add WhatsApp to Your Google Business Profile

Connect directly with customers. The complete guide for 2025.

Last updated: Sunday, July 27, 2025

Why Add a WhatsApp Link to Your Profile?

In today's market, speed is everything. Adding a direct WhatsApp link to your Google Business Profile (formerly Google My Business) removes friction, allowing potential customers to contact you with a single tap. It's one of the fastest ways to:

  • Generate high-quality leads directly from Google Search and Maps.
  • Provide instant, personal customer support.
  • Stand out from competitors who don't offer direct chat.
  1. 1

    Generate Your WhatsApp `wa.me` Link

    First, you need a special "click-to-chat" link. This allows users to start a chat without saving your number. The format is $https://wa.me/\textless number\textgreater$.

    • Replace `number` with your full phone number in international format.
    • Do NOT include zeros, brackets, dashes, or the `+` symbol.
    • Correct Example (for an Indian number +91 12345 67890): `https://wa.me/911234567890`

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  2. 2

    Access Your Google Business Profile

    Go to google.com and search for "my business". If you are logged into the correct Google account, your Business Profile manager will appear directly in the search results.

    [Screenshot: Google search for "my business" showing the GBP panel]

  3. 3

    Edit Profile and Add Your Link

    In your profile manager, click on the **"Edit profile"** button. Then, navigate to the **"Contact"** tab.

    [Screenshot: GBP manager with "Edit profile" and "Contact" tab highlighted]

    You will see a field for **"Website"**. Click the pencil icon to edit it. While Google doesn't have a dedicated "WhatsApp" field, this is the best place to put your link. Paste your `https://wa.me/...` link here and click **Save**.

    [Screenshot: The "Website" field in the contact section with the wa.me link being pasted in.]

    Pro Tip: Google allows multiple website links. You can have your main website first, and then add your WhatsApp link as a secondary link. It will appear as a clickable link on your public profile.

  4. 4

    Verify Your Link is Live

    Changes can take a few minutes to appear. Search for your business name on Google or Google Maps. View your public profile and find the website link. Click it to test and ensure it opens a WhatsApp chat correctly.

Frequently Asked Questions (FAQ)